Real Food, Smart Nutrition™

High-performance products powered by real food ingredients.

Food powered

We have captured the power of the highest quality whole foods and phyto-nutrients.

Kind to your body

Gentle formulations that are easily absorbed, recognised and digested by the body.

Naturally complete

By combining real food with the precision of science, we create nutritionally complete products.

How are we different?
Expertly Dosed

Precisely dosed, which enables you to maximise your nutrient intake and helps create effective and nutritionally complete supplements that are easily absorbed and digested by the body.

Science Backed

We use smarter, science backed vitamins and minerals that are thoroughly tested, clinically backed and free from additives and hidden ingredients.

Led by innovation

We are at the forefront of scientific innovation. Our experts are continually looking for the latest breakthroughs, to help deliver the most potent bioavailable nutrients that perform at their peak.

Third Party Tested

We rigorously test our products for their purity, potency as well as heavy metals and contaminants. So you can have peace of mind and know that your supplements not only meet, but exceed global saftey standards.

Our Ingredients

Cutting edge nutrition, naturally.
Aquamin® Magnesium

Aquamin Magnesium: a natural, sea-sourced magnesium supplement supporting muscle function, bone health, and overall wellness.

From Icelandic Seawater
Vitashine® Vitamin D3

Vitashine Vitamin D3: a plant-based, highly absorbable vitamin D3 that supports bone health, immunity, and vitality.

From Algae
BioPerine®

BioPerine: a natural black pepper extract that enhances nutrient absorption, boosting effectiveness of vitamins and minerals.

Black Pepper Extract
FAQs

Discover how food based, science backed nutrition can help you perform at your very best.

What is bioavailability, and why is it important?

Bioavailability refers to the extent and rate at which the active ingredients (vitamins, minerals, etc.) are absorbed and utilized by the body. Higher bioavailability means that more of the nutrient is effectively used by your body. This is crucial because even the highest quality nutrients are ineffective if your body can't absorb them. Our supplements use the most bioavailable forms of nutrients, ensuring that you get the maximum benefit from every dose.

Why do we merge food-based ingredients with science backed vitamins?

We combine food-based ingredients with scientifically validated bioavailable vitamins and minerals to
maximise absorption and efficacy. This synergy merges natural food-based cofactors like enzymes and
phytonutrients with precision-formulated, bioactive nutrients to ensure precise and effective nutrient delivery.

What are phytonutrients and food-based cofactors?

Phytonutrients are natural compounds found in plants, like antioxidants, flavonoids, and carotenoids, that
provide health benefits such as protecting cells and reducing inflammation.

Food-based co-factors, such as enzymes, are naturally occurring compounds in whole foods that enhance
the absorption and effectiveness of our vitamins and minerals.

By incorporating both phytonutrients and co-factors into our products, we enhance their bioavailability and overall impact, allowing nutrients to work optimally in the body.

Can I combine all pretty smart food co products?

Our supplements are designed to work synergistically and can be used alongside each other. They are formulated to complement one another, providing balanced, comprehensive nutrition without overlapping or causing nutrient imbalances, ensuring that you receive a well-rounded approach to your health and wellness goals.