"It’s rare to find products that are potent and pure—no unnecessary fillers, just real ingredients that work. These supplements are backed by science and powered by food and highly absorbable, methylated vitamins. Highly recommend for anyone wanting natural supplements that truly deliver."
Stronger, thicker hair in just 90 days
Clinically proven to reduce hair loss and increase hair density by reinforcing the structural integrity of hair follicles. By targeting the dermal papilla, it enhances the production of essential growth factors, ensuring a prolonged anagen (growth) phase for visibly thicker and stronger hair.
Reduces hair loss & shedding
Formulated with Keranat™, a patented complex rich in miliacin and polar lipids that fortifies the hair bulb. It works by improving follicular microcirculation and reducing oxidative stress, which are key contributors to excessive hair shedding. Clinical trials show a 50% reduction in hair fall within 90 days by stabilizing the hair cycle and minimizing premature follicle regression.
Stimulates growth & strengthens hair
Boosts follicle activity by increasing insulin-like growth factor 1 (IGF-1) secretion, a crucial protein involved in hair regeneration. It enhances cell proliferation by 140%, leading to stronger, thicker strands with improved anchorage to the scalp. The formula also strengthens collagen surrounding the hair bulb, reducing breakage and improving overall follicle resilience.
Restores shine & nourishes the scalp
Deeply hydrates and revitalizes the scalp with a synergistic blend of omega-6-rich botanical lipids, enhancing lipid barrier function and reducing transepidermal water loss (TEWL). This nourishment improves follicular hydration, elasticity, and shine while alleviating scalp dryness—creating the optimal environment for healthy, vibrant hair.
Our Keranat™ Hair Support Formula is backed by two gold-standard clinical studies, proving its ability to reduce hair loss, stimulate growth, and improve hair strength and shine. Conducted under dermatological control, these double-blind, placebo-controlled trials confirm its efficacy in just 90 days.
A randomized, placebo-controlled study demonstrated that 91% of women taking Pretty Smart Food’s Keranat™ experienced a reduction in hair loss. Participants showed:
50% less hair shedding after 3 months.
75% reported shinier, softer hair.
Significant improvements in scalp hydration, reducing dryness and irritation.
Miliacin, the active component in Keranat™, was tested for its effect on hair strength and density. Results showed:
85% of participants noticed a decrease in hair loss intensity.
78% reported increased shine, volume, and thickness.
140% boost in hair follicle cell proliferation, reinforcing strands from root to tip.
Keranat™ works by stimulating insulin-like growth factor 1 (IGF-1) secretion, prolonging the anagen (growth) phase while reducing premature shedding. It also thickens the collagen layer around hair follicles by 20%, strengthening hair at the root for long-term resilience.
With 6 years of research behind it, our Keranat™ Hair Support Formula is a patented, plant-based solution designed to restore your hair’s natural cycle—clinically proven for real results.
Unlike most hair support formulas that rely on generic blends of vitamins and minerals, Keranat™ is a clinically proven, patented plant-based solution designed to address hair loss at the root—literally. Here’s why it stands out:
Many hair supplements make big claims without scientific backing. Keranat™ is supported by two gold-standard clinical studies, showing a 50% reduction in hair shedding in just 90 days—a level of efficacy rarely seen in natural hair care solutions.
While traditional hair supplements focus on replenishing common nutrient gaps, Keranat™ works at a deeper level by stimulating insulin-like growth factor 1 (IGF-1) to extend the anagen (growth) phase and slow down excessive shedding. This means longer, thicker, healthier hair over time.
Most formulas only work on hair after it has grown. Keranat™ fortifies the collagen layer around the follicle by 20%, strengthening hair at the root for better anchorage and reduced breakage.
Hair health starts at the scalp, yet most supplements overlook this. Keranat™ contains a unique blend of omega-6-rich botanical lipids that deeply hydrate and revitalize the scalp, reducing dryness, irritation, and inflammation—common causes of hair thinning.
Unlike synthetic or generic blends, Pretty Smart Food’s Keranat™ is derived from a patented combination of miliacin-rich millet seed and botanical lipids from sunflower, wheat, safflower, and rosemary. This unique formulation enhances bioavailability so the active compounds reach the hair follicle faster and more effectively.
With clinically proven results, targeted follicle support, and patented plant-based innovation, our Keranat™ Hair Support Formula is the next-generation solution for healthier, stronger, and fuller hair—backed by real science, not just marketing hype.
Ingredients: Keranat™ (Millet Oil [Panicum miliaceum], Sunflower Oil [Helianthus annuus], Wheatgerm Extract Oil* [Triticum vulgare], Rosemary Leaf Oil [Rosmarinus officinalis]), Soft Gel Shell (Gelatine [Bovine], Glycerol, Sorbitol, Water), Zinc Bisglycinate Chelate, White Beeswax, Sunflower Lecithin, Pyridoxine Hydrochloride, D-Biotin.
For allergens see ingredients in bold. *Gluten Free ingredient.
Take 1 softgel daily with a glass of water.
30 Softgels (30 servings)
Servings Size: Take 1 softgel daily with food
| Nutritional Information | Per 1x Softgel | %RI* |
|
Keranat™ Complex Millet Oil (Panicum miliaceum), Sunflower Oil (Helianthus annuus), Wheatgerm Oil (Triticum vulgare), Rosemary Leaf Oil (Rosmarinus officinalis) - standardised to 1-2.5% miliacin. |
300mg | ** |
| Zinc Bisglycinate | 10mg | 100% |
| Vitamin B6 (as Pyridoxine Hydrochloride) | 1.54mg | 110% |
| Biotin (as Vitamin B7) | 55µg | 110% |
* Reference Intake (RI) ** No RI Established
Ingredients: Keranat™ (Millet Oil [Panicum miliaceum], Sunflower Oil [Helianthus annuus], Wheatgerm Extract Oil* [Triticum vulgare], Rosemary Leaf Oil [Rosmarinus officinalis]), Soft Gel Shell (Gelatine [Bovine], Glycerol, Sorbitol, Water), Zinc Bisglycinate Chelate, White Beeswax, Sunflower Lecithin, Pyridoxine Hydrochloride, D-Biotin.
For allergens see ingredients in bold. *Gluten Free ingredient.
Caution: Do not exceed the daily dose. A food supplement should not be used as a substitute for a varied diet. Store out of the reach of young children. Not recommended for children or pregnant women. If you are taking medication it is advisable to consult a GP before taking any supplements. Not suitable for persons under the age of 18. Do not use if seal is broken.
Discover how our Hair Loss Formula can give you stronger roots, less shedding, fuller, shinier hair in 90 days.
Month 1: Strengthen & Nourish
Keranat™ begins working at the root, deeply nourishing the scalp and reinforcing hair follicles. Hydration improves, reducing scalp dryness and creating the perfect environment for healthy hair
Month 2: Reduce Hair Shedding
Hair loss starts to decrease as Keranat™ strengthens hair anchorage, helping strands stay in place for longer. The hair cycle becomes more balanced, keeping more hairs in the growth phase while reducing excessive shedding.
Month 3: Fuller, Thicker Hair
Hair appears visibly thicker, shinier, and healthier. With continued use, hair loss is reduced by up to 50%, while stronger, more resilient strands emerge, giving you fuller, longer-lasting hair.
See some of our inspirational customer results before & after using our Hair Support Formula
50% reduction in hair loss after 3 months
Reduces Hair Loss
Stimulates Growth
Strengthens from Root to Tip
Restores Shine
Nourishes the Scalp
Reduces Shedding
Keranat™ is a patented, plant-based ingredient featuring a potent bioavailable form of miliacin, derived from organically grown millet, sunflower, wheat, safflower, and rosemary oils. This unique blend penetrates the scalp for deep, long-lasting hair nourishment.
We’ve added Biotin (Vitamin B7) & Zinc to support keratin production, helping to fortify hair follicles, reduce breakage, and improve overall hair health.
Pretty Smart Food Hair Support with Keranat™ is backed by 6 years of research and two human clinical trials, delivering visible results in just 90 days.
Noticed a decrease in hair loss intensity.
Noticed an improvement in overall hair health.
Considered Miliacin effective in improving softness, suppleness and smoothness.
Considered Miliacin to be effective for speed of hair growth, hydration, as well as hair and nail strength.
Noticed a decrease in hair loss intensity.
Noticed an improvement in overall hair health.
Considered Miliacin effective in improving softness, suppleness and smoothness.
Considered Miliacin to be effective for speed of hair growth, hydration, as well as hair and nail strength.
A lengthy ingredient list or price doesn’t guarantee quality. At The Pretty Smart Food Co we’ve done the research, so you can confidently enjoy the health benefits of our carefully crafted supplements.
|
Competitor 1 | Competitor 2 | |
| Clinically Proven Ingredients | |||
| Visible Results after 12 weeks | |||
| Cold-Pressed Oils | |||
| Bioavailable Biotin | |||
| Free from Artificial Fillers | |||
| Third - Party Lab Tested | |||
| Made in Britain | |||
Real Food Based Ingredients Formulated by Experts for Maximum Benefit
300mg cold pressed botanical complex
As Bisglycinate 10mg (50% NRV)
As Vitamin B7 55µg (110% NRV)
As Pyridoxine Hydrochloride (110% NRV)
Join our global community of 100k customers reaching their health, confidence & beauty goals.
Have any questions about our Hair Support Formula? We've got the answers.
Our formula contains Keranat™, a clinically tested ingredient that significantly reduces hair loss, restores the natural hair growth cycle, and strengthens hair from root to tip. Clinical trials have shown a 91% reduction in hair loss after 12 weeks. It works by increasing hair follicle growth, collagen thickness, and scalp nourishment for visibly healthier hair.
You can expect noticeable improvements in hair health within 90 days. Clinical studies show that 91% of women experienced less hair shedding after 12 weeks, while 75% noticed shinier, softer hair. Some women also reported improved scalp hydration as early as 6 weeks.
Unlike most hair supplements, the key ingredient in our formula (Keranat™) is clinically proven to work and has undergone two human clinical trials. It targets hair health at the root by stimulating hair follicle growth, strengthening collagen around the bulb, and deeply nourishing the scalp. The formula also includes, Zinc, Vitamin B6 & Biotin (Vitamin B7) to further support keratin production and hair strength.
Yes! Our clean, science-backed formula is designed for all hair types and textures. Whether you have fine, thinning, or textured hair, Keranat™ works to support your natural hair cycle, reduce shedding, and promote stronger, shinier hair.
Researchers have found that hair loss in women may be linked to lower levels of insulin-growth factor (IGF1), a key protein that influences the hormones responsible for growth. New studies show that Keranat™ can significantly boost IGF1 secretion, leading to increased cell activity in the hair bulb, which supports follicle growth and a healthy hair cycle. This helps maintain the anagen (growth) phase and slows down the catagen (transitional) phase.
Hair quality can change throughout life due to environmental, lifestyle, and age-related factors. Overuse of damaging hair products, stress, hormones, poor diet, and nutrient deficiencies can all contribute to hair thinning and loss. Keranat's fatty acids help moisturize and hydrate the scalp, nourishing hair follicles and promoting regrowth.
Yes, this supplement contains ingredients including Biotin and Keranat™ that support regrowth and strengthening, which can be particularly helpful for postpartum hair loss.
For women experiencing menopausal hair loss, the hormonal changes can lead to thinning and increased shedding. The blend of Keranat™ and Biotin in this supplement helps nourish hair follicles, improve hair density, and support the scalp, making it an effective solution for maintaining healthy hair during menopause.
Absolutely! Our Hair Support can be combined with other Pretty Smart Food supplements for even greater benefits. It’s formulated to fit seamlessly into your daily routine and complement your overall wellness regimen.
Yes, our supplement is safe for long-term use when taken as directed. It provides ongoing support for hair and scalp health, helping to maintain and improve hair quality over time.
No, our Hair Loss Support supplement is free from synthetic additives, fillers, or preservatives. It’s formulated with natural ingredients and a clean, science-backed formula.
Try our clinically trialled formula for Thicker, Stronger Hair in just 90 days.
