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NEW: A Clinically Proven Hair Loss Supplement that reduces hair shedding, improves density, and strengthens hair from within
Anna
‘I used to dread washing my hair and seeing so much come out—now my hairbrush is practically empty, and I’m starting to see new growth around my hairline!’
Rediscover your hair’s strength with Hair Support featuring Keranat™—a clinically proven, 100% natural ingredient derived from French millet seed oil. By stimulating the dermal papilla, Keranat™ reduces hair loss by 50% in just 12 weeks while restoring shine, thickness, and resilience. Nourish your hair from within and let your confidence shine.
Reduces Hair Loss
Stimulates Hair Growth
Strengthens & Nourishes
Why most choose to subscribe?
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For allergens see ingredients in bold. *Gluten Free ingredient.
How to take
Take 1 softgel daily with a glass of water.
Anna
‘I used to dread washing my hair and seeing so much come out—now my hairbrush is practically empty, and I’m starting to see new growth around my hairline!’
Subscribe & Save (1 bottle every
every month) £36.99
Subscribe & Save (3 bottle every
3 month) £94.32
One Time (1 bottle delivered once) £56.04
One Time (3 bottle delivered once) £110.96
ADD TO CART -
£36.99
As Featured in
Results in Just 90 Days
Six powerful benefits of hair loss support
50% reduction in hair loss after 3 months
Reduces Hair Loss
Stimulates Growth
Strengthens from Root to Tip
Restores Shine
Nourishes the Scalp
Reduces Shedding
What Makes Keranat™ Unique?
Keranat™ is a patented, plant-based ingredient featuring a potent bioavailable form of miliacin, derived from organically grown millet, sunflower, wheat, safflower, and rosemary oils. This unique blend penetrates the scalp for deep, long-lasting hair nourishment.
+ Biotin & Zinc Bislycinate for Extra Strength
We’ve added Biotin (Vitamin B7) & Zinc to support keratin production, helping to fortify hair follicles, reduce breakage, and improve overall hair health.
Pretty Smart Food Hair Support with Keranat™ is backed by 6 years of research and two human clinical trials, delivering visible results in just 90 days.
85%
Noticed a decrease in hair loss intensity.
85%
Noticed an improvement in overall hair health.
78%
Considered Miliacin effective in improving softness, suppleness and smoothness.
78%
Considered Miliacin to be effective for speed of hair growth, hydration, as well as hair and nail strength.
85%
Noticed a decrease in hair loss intensity.
85%
Noticed an improvement in overall hair health.
78%
Considered Miliacin effective in improving softness, suppleness and smoothness.
78%
Considered Miliacin to be effective for speed of hair growth, hydration, as well as hair and nail strength.
Not All Hair Loss Supplements Are Created Equal
A lengthy ingredient list or price doesn’t guarantee quality. At The Pretty Smart Food Co we’ve done the research, so you can confidently enjoy the health benefits of our carefully crafted supplements.
Competitor 1
Competitor 2
Clinically Proven Ingredients
Visible Results after 12 weeks
Cold-Pressed Oils
Bioavailable Biotin
Free from Artificial Fillers
Third - Party Lab Tested
Made in Britain
Premium Ingredients with Purpose
Real Food Based Ingredients Formulated by Experts for Maximum Benefit
Energy
Anti-Aging
Stress Relief
Gut Health
Brain Health
Energy
Anti-Aging
Stress Relief
Gut Health
Brain Health
Keranat™
300mg cold pressed botanical complex
Keranat™ is a clinically proven, plant-based complex featuring a potent bioavailable form of miliacin, derived from organically grown millet, sunflower, wheat, safflower, and rosemary oils.
This unique blend penetrates the scalp for deep, long-lasting hair nourishment.* known for its ability to reduce hair loss and improve hair density. It works by nourishing the hair follicles from within, strengthening the roots, and promoting overall scalp health. Keranat™ has been shown to reduce shedding by up to 50% in just 12 weeks, making it a powerful, natural solution for thicker, stronger hair.
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Zinc
As Bisglycinate 10mg (50% NRV)
Zinc plays a vital role in skin repair, immune function, and inflammation reduction. It helps support clear skin, hair growth, and overall healing.
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Biotin
As Vitamin B7 55µg (110% NRV)
Known for promoting healthy hair, skin, and nails, biotin also supports energy metabolism and nervous system health.
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Show Less
Vitamin B6
As Pyridoxine Hydrochloride (110% NRV)
Supports brain health and neurotransmitter function, and plays a key role in mood regulation, immune function, and hormone production.
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Rated 4.50 Based on 100+ reviews
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FAQs
Have any questions about our Hair Support Formula? We've got the answers.
How does this supplement help with hair loss?
Our formula contains Keranat™, a clinically tested ingredient that significantly reduces hair loss, restores the natural hair growth cycle, and strengthens hair from root to tip. Clinical trials have shown a 91% reduction in hair loss after 12 weeks. It works by increasing hair follicle growth, collagen thickness, and scalp nourishment for visibly healthier hair.
How long will it take to see results?
You can expect noticeable improvements in hair health within 90 days. Clinical studies show that 91% of women experienced less hair shedding after 12 weeks, while 75% noticed shinier, softer hair. Some women also reported improved scalp hydration as early as 6 weeks.
What makes our Hair Support Formula different from other hair supplements?
Unlike most hair supplements, the key ingredient in our formula (Keranat™) is clinically proven to work and has undergone two human clinical trials. It targets hair health at the root by stimulating hair follicle growth, strengthening collagen around the bulb, and deeply nourishing the scalp. The formula also includes, Zinc, Vitamin B6 & Biotin (Vitamin B7) to further support keratin production and hair strength.
Is this supplement suitable for all hair types?
Yes! Our clean, science-backed formula is designed for all hair types and textures. Whether you have fine, thinning, or textured hair, Keranat™ works to support your natural hair cycle, reduce shedding, and promote stronger, shinier hair.
What is the root cause of hair loss?
Researchers have found that hair loss in women may be linked to lower levels of insulin-growth factor (IGF1), a key protein that influences the hormones responsible for growth. New studies show that Keranat™ can significantly boost IGF1 secretion, leading to increased cell activity in the hair bulb, which supports follicle growth and a healthy hair cycle. This helps maintain the anagen (growth) phase and slows down the catagen (transitional) phase.
Hair quality can change throughout life due to environmental, lifestyle, and age-related factors. Overuse of damaging hair products, stress, hormones, poor diet, and nutrient deficiencies can all contribute to hair thinning and loss. Keranat's fatty acids help moisturize and hydrate the scalp, nourishing hair follicles and promoting regrowth.
Will this help with postpartum and menopausal hair loss?
Yes, this supplement contains ingredients including Biotin and Keranat™ that support regrowth and strengthening, which can be particularly helpful for postpartum hair loss.
For women experiencing menopausal hair loss, the hormonal changes can lead to thinning and increased shedding. The blend of Keranat™ and Biotin in this supplement helps nourish hair follicles, improve hair density, and support the scalp, making it an effective solution for maintaining healthy hair during menopause.
Can I take this with other supplements?
Absolutely! Our Hair Support can be combined with other Pretty Smart Food supplements for even greater benefits. It’s formulated to fit seamlessly into your daily routine and complement your overall wellness regimen.
Is this safe to take long-term?
Yes, our supplement is safe for long-term use when taken as directed. It provides ongoing support for hair and scalp health, helping to maintain and improve hair quality over time.
Does this product contain any synthetic additives?
No, our Hair Loss Support supplement is free from synthetic additives, fillers, or preservatives. It’s formulated with natural ingredients and a clean, science-backed formula.
Start Your Hair Transformation Today
Try our clinically trialled formula for Thicker, Stronger Hair in just 90 days.