"It’s rare to find products that are potent and pure—no unnecessary fillers, just real ingredients that work. These supplements are backed by science and powered by food and highly absorbable, methylated vitamins. Highly recommend for anyone wanting natural supplements that truly deliver."
Soil depletion has led to declining nutrient levels in our food, making it harder than ever to obtain essential nutrients from diet alone. Our formula bridges that gap, delivering bioavailable vitamins and minerals to nourish your body. It’s about waking up energised and knowing you’re supporting your body’s functions to feel your best every day.
Nutritional Information
Fill nutritional gaps in your diet
Boost your body's natural defence system
Improve energy and focus
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The combined power of Aquamin® calcium and magnesium, along with vitamin D3 and K2, supports strong bones and muscles. These nutrients enhance calcium absorption, improve bone density, and prevent calcium buildup in arteries, promoting resilient bone, joint, and muscle health.
Immune System Support
Essential nutrients like vitamin C, zinc, selenium, and elderberry extract work together to strengthen immune defence, reduce inflammation, and protect cells from oxidative stress. This formula helps your body fend off infections, boosts resilience, and supports long-term immune health.
Energy Production & Metabolism
A complete range of B vitamins, iron, and chromium helps convert food into energy, supports red blood cell formation, and maintains balanced blood sugar levels, promoting sustained energy, reduced fatigue, and an optimally functioning metabolism.
Heart and Cardiovascular Health
Grape seed extract, vitamins E and K2, and turmeric support heart health by enhancing circulation, reducing inflammation, and preventing arterial calcification. This blend contributes to a healthier, more resilient cardiovascular system and protects against oxidative damage.
Cognitive Health & Stress Resilience
Adaptogenic ingredients like Cordyceps and Reishi mushrooms, along with brain-supportive nutrients like Lion’s Mane mushroom, vitamin B12, and choline, promote mental clarity, focus, and emotional balance. This blend supports cognitive function, enhances the body’s resilience to stress, and protects the nervous system, helping you stay sharp and calm under pressure.
Antioxidant Defense & Cellular Health
Alpha lipoic acid, vitamins A, C, and E, along with grape seed and elderberry extracts, deliver powerful antioxidant protection, neutralising free radicals and supporting cellular health. This defence shields against premature aging and promotes vitality.
Eye Health
Lutein and vitamin A support healthy vision, protect against blue light damage, and reduce the risk of age-related eye issues. These nutrients help maintain clear, vibrant vision and support long-term eye health.
Digestive Health & Detox Support
Ginger root extract, parsley, and turmeric work synergistically to support healthy digestion, reduce inflammation, and promote natural detoxification. Piperine enhances nutrient absorption, ensuring that the body effectively utilises vitamins and minerals while supporting liver and kidney function for comprehensive digestive and detox health.
Skin, Hair, and Nail Health
Biotin and bamboo silica powder enhance skin elasticity, strengthen hair and nails, and support collagen production. This combination promotes radiant skin, strong hair, and healthy nails.
What makes it different?
This multivitamin uses natural, bioavailable ingredients focused on efficient absorption to meet daily nutritional needs. Bioavailable nutrients are absorbed up to 50-100% better than synthetic forms, offering greater efficacy, fewer digestive issues, and quicker health benefits.
Natural Sources & Bioavailability
Aquamin® provides plant-based, bioavailable calcium and magnesium with trace minerals that enhance absorption compared to synthetic forms.
Our algae-derived vitamin D3 is 87% more potent and longer-lasting than synthetic D2, while MK-7 vitamin K2 ensures better calcium regulation than K1.
Methylated B vitamins (like methylcobalamin and methylfolate) are also more readily absorbed, offering up to 30% greater effectiveness than standard forms.
Inclusion of Herbal Extracts and Whole Food Ingredients
Natural extracts like parsley, alfalfa, turmeric, and ginger provide essential phytonutrients and antioxidants that are not present in synthetic supplements, while adaptogenic mushrooms (Lion’s Mane, Cordyceps, Reishi) offer unique immune-support properties typically absent from standard multivitamins.
Use of Chelated Minerals
Chelated minerals like zinc, iron, copper, and manganese glycinate are bound to amino acids, enhancing absorption and reducing gastrointestinal discomfort compared to standard inorganic forms like zinc oxide or ferrous sulfate.
Higher Potency of Active Ingredients
This multivitamin uses standardised extracts with higher active compound content, offering greater potency and effectiveness compared to non-standardised forms.
No Artificial Additives
The formula is free of artificial colours, fillers, flavours, and preservatives, making it a cleaner choice compared to many commercial synthetic multivitamins that may contain binders, additives, and synthetic fillers.
Enhanced Absorption Aids
Aside from bioavailable forms we use Piperine (Bioperine®), derived from black pepper extract, to aid the absorption of various nutrients, especially fat-soluble vitamins and turmeric, improving the overall efficacy of the supplement.
Third Party Testing
We use Campden BRI, one of the world’s leading Laboratories, to third-party test our supplements not only for safety but also consistency in its purity and quality.
No artificial colours, fillers, flavours or preservatives.
Manufactured green and clean in the BRC & Good Manufacturing Practice (GMP) Certified factory in the UK.
Third-party tested forsafety and consistency in its purity and quality.
Allergens in bold
How to take
Take two capsules with a glass of water, preferably with food, before early afternoon.
Adaptogenic mushrooms, especially Cordyceps Sinensis, have stimulating effects and may disrupt sleep if taken later in the afternoon or evening.
One bottle contains a 60-day supply (120 capsules).
All Pretty Smart Food Co products can be combined for optimal benefits.
Caution: Do not exceed the recommended stated dose. Keep out of reach of young children. Dietary supplements should not be used as a substitute for a balanced diet. Always consult your doctor before taking any dietary supplements, particularly if pregnant or breastfeeding.
Caution: Do not exceed the daily dose. A food supplement should not be used as a substitute for a varied diet. Store out of the reach of young children. Not recommended for children or pregnant women. If you are taking medication it is advisable to consult a GP before taking any supplements. Not suitable for persons under the age of 18. Do not use if seal is broken.
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As Featured in
Benefits
Six powerful benefits of Advanced Multivitamin
Bioavailable and active forms of vitamins, minerals, adaptogens, botanicals your body will love.
Energy
Cognitive Function
Immunity
Antioxidant Power
Stress
Nutrient Replenishment
How Multivitamin works in your body.
Wellbeing
Energy
Brain
Supports Overall Wellness
The power of bioavailable vitamins and minerals, enhanced with botanicals and adaptogens for a unique blend that supports you 24/7.
Energy & Antioxidant Defence
B vitamins and iron boost energy production by converting food into fuel, while powerful antioxidants like vitamins C and E, and grape seed extract protect against oxidative stress, promoting sustained vitality and overall cellular health.
Mental Clarity, Focus & Stress Resilience
Adaptogens like Lion’s Mane and Reishi mushrooms, along with B vitamins, enhance mental clarity, focus, and stress resilience, helping you stay sharp and balanced.
Trusted by Thousands of Customers Since 2014
Your journey to smarter wellness starts here!
100% Real, Bioavailable Nutrition!
We use natural, active, bioavailable forms of vitamins and minerals that are absorbed up to 50-100% better than synthetic, cheaper alternatives depending on the nutrient.
A lengthy ingredient list or price doesn’t guarantee quality. At The Pretty Smart Food Co., we’ve done the research, so you can confidently enjoy the health benefits of our carefully crafted supplements.
Competitor 1
Competitor 2
Bioavailable Nutrients
Chelated Minerals
Enhanced Absorption (Bioperine®)
Sustainably Sourced
Adaptogenic Mushrooms
Herbal Extracts
Free from Artificial Fillers
Third-Party Lab Tested
Premium Ingredients with Purpose
Real Food Based Ingredients Formulated by Experts for Maximum Benefit
Energy
Anti-Aging
Stress Relief
Gut Health
Brain Health
Energy
Anti-Aging
Stress Relief
Gut Health
Brain Health
Vitamin A
As Retinol Acetate 800μg (100% NRV)
Supports healthy vision, skin, and immune function.
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Vitamin B1
As Thiamine Hydrochloride 5.5mg (500% NRV)
Essential for energy metabolism, thiamine helps convert carbohydrates into energy and supports nervous system health.
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Vitamin B2
As Riboflavin 5-Phosphate 1.4mg (100% NRV)
Acts as an antioxidant and supports energy production and the maintenance of healthy skin and eyes.
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Vitamin B3
As Nicotinamide 20mg (125% NRV)
Supports energy metabolism, reduces fatigue, and promotes healthy skin. Niacin also plays a role in maintaining cardiovascular health.
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Vitamin B5
As D-Calcium Pantothenate 10.2mg (170% NRV)
Crucial for energy production, vitamin B5 helps synthesise and metabolise fats, carbohydrates, and proteins.
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Vitamin B6
As Pyridoxal-5-Phosphate 5mg (357% NRV)
Supports brain health and neurotransmitter function, and plays a key role in mood regulation, immune function, and hormone production.
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Vitamin B12
As Methylcobalamin 20μg (800% NRV)
Vital for energy production, red blood cell formation, and brain health. Methylcobalamin is the bioactive form of B12, which is more easily absorbed by the body.
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Vitamin C
As Calcium Ascorbate 80mg (100% NRV)
A powerful antioxidant that supports immune function, collagen production, and skin health. Calcium ascorbate is a buffered form that is gentle on the stomach.
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Vitamin D3
As Vitashine™ 25μg or 1000IU (500% NRV)
Enhances calcium absorption for bone health, supports immune function, and promotes overall wellness. Sourced from algae, this form of D3 is vegan-friendly.
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Vitamin E
As D-Alpha-Tocopherol Succinate 12mg (100% NRV)
Acts as an antioxidant, protecting cells from damage caused by free radicals and supporting skin and heart health.
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Vitamin K2
As Menaquinone-7 100μg (133% NRV)
Directs calcium to the bones, improving bone health and reducing the risk of arterial calcification. Vitamin K2 also supports cardiovascular health.
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Folic Acid
Vitamin B9 as Calcium-L-Methylfolate 200μg (100% NRV)
Supports red blood cell formation, brain function, and DNA synthesis. The bioavailable form (methylfolate) is easily absorbed by the body.
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Biotin
Vitamin B7 as D-Biotin 50μg (100% NRV)
Known for promoting healthy hair, skin, and nails, biotin also supports energy metabolism and nervous system health.
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Calcium
As Aquamin® Algae Extract 100mg (12.5% NRV)
Supports bone and teeth health, with calcium sourced from marine algae, offering superior bioavailability and trace minerals.
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Chromium
As Picolinate 80μg (200% NRV)
Helps regulate blood sugar levels, supports insulin sensitivity, and contributes to metabolism.
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Copper
As Bisglycinate 0.5mg (50% NRV)
Supports collagen formation, iron absorption, and immune function, while promoting cardiovascular health.
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Iron
As Bisglycinate 6mg (43% NRV)
A highly absorbable form of iron that supports red blood cell production, oxygen transport, and energy levels, without causing digestive discomfort.
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Magnesium
As Aquamin® Seawater Extract 50mg (13.3% NRV)
Promotes muscle relaxation, supports nerve function, and plays a key role in energy production and heart health.
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Manganese
As Bisglycinate 2mg (100% NRV)
Supports bone health, collagen formation, and protects against oxidative stress as part of antioxidant enzymes.
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Iodine
As Potassium Iodide 150μg (100% NRV)
Essential for thyroid function and metabolic regulation, iodide helps produce thyroid hormones.
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Selenium
As L-Selenomethionine 60μg (109% NRV)
An important antioxidant that supports immune function, thyroid health, and protection against oxidative damage.
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Zinc
As Bisglycinate 10mg (100% NRV)
Supports immune function, skin health, and wound healing, with this chelated form providing better absorption.
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Boron
From Sodium Borate 0.5mg
Supports bone health, mineral metabolism, and hormonal balance.
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Alfalfa
25mg
Rich in vitamins, minerals, and antioxidants, alfalfa supports overall health and provides additional phytonutrients for wellness.
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Alpha Lipoic Acid
10mg
A potent antioxidant that supports energy production and helps regenerate other antioxidants like vitamin C and E.
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Bilberry
4:1 Extract 5mg
Known for its antioxidant properties, bilberry supports eye health, circulation, and reduces inflammation.
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Bioperine® Piperine
Black Pepper Extract 5mg
Enhances the absorption of nutrients, particularly curcumin and fat-soluble vitamins, making the entire formula more effective.
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Choline Bitartrate
25mg
Supports brain health, cognitive function, and liver health by assisting in the formation of acetylcholine, a key neurotransmitter.
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Elderberry
30:1 Extract 2mg
Boosts immune defence and provides antioxidant support to protect against illness.
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Ginger Root
20:1 Extract 5mg
Promotes digestive health, reduces nausea, and supports anti-inflammatory effects throughout the body.
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Grape Seed Extract
95% Polyphenols 25mg
A powerful antioxidant that supports cardiovascular health, skin, and reduces oxidative damage.
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Lutein
XanMax® Lutein Esters 2mg
Supports eye health by protecting against blue light and reducing the risk of age-related macular degeneration.
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Parsley Herb
35mg
Rich in antioxidants and vitamins, parsley supports detoxification and overall wellness.
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Rosehip
20:1 Extract 5mg
Provides vitamin C and antioxidants, supporting immune function, skin health, and joint mobility.
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Turmeric Extract
95% Curcuminoids 10mg
A powerful anti-inflammatory and antioxidant, turmeric supports joint health, reduces inflammation, and boosts overall wellness.
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Reishi Mushroom
30% Polysaccharides 5mg
An adaptogen that supports immune health, stress relief, and promotes overall well-being.
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Lion's Mane
10:1 Extract 5mg
Supports cognitive health, memory, and nerve regeneration, with neuroprotective properties.
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Cordyceps CS4
5mg
An adaptogen that enhances energy, stamina, and supports immune health and respiratory function.
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FAQs
Have any questions about our Multivitamin? We've got the answers.
What makes this supplement different from others on the market?
Our supplement uses natural, bioavailable forms of vitamins and minerals from sustainable sources like Aquamin® marine algae and Vitashine™ algae-derived vitamin D3. It's free from synthetic fillers and designed for optimal absorption.
How should I take this supplement?
Take two capsules daily with water, preferably with a meal for better absorption. If you experience any discomfort, you can take them separately with different meals.
Can I take this supplement if I follow a vegan or vegetarian diet?
Yes, our supplement is 100% plant-based, including the capsule shell, making it suitable for vegans and vegetarians.
Are there any allergens in this supplement?
Our supplement is free from common allergens such as gluten, dairy, soy, and nuts. Please review the ingredient list for any specific sensitivities.
Can I take this supplement with other vitamins or medications?
It's generally safe, but if you're taking other supplements or medications, consult your healthcare provider to avoid potential interactions.
Are there any side effects?
Most people don't experience side effects, but if you’re sensitive to ingredients like piperine or B vitamins, you might experience mild digestive discomfort.
When will I start to feel the benefits?
Some effects, like increased energy, may be noticeable in a few days, while benefits like improved skin or bone health may take several weeks of consistent use.
Can I take this supplement if I am pregnant or breastfeeding?
If you're pregnant or breastfeeding, consult with your healthcare provider before starting this supplement.
Is this supplement tested for quality and safety?
Yes, our supplements are manufactured under strict Good Manufacturing Practices (GMP) and are third-party lab tested to ensure purity, potency, and safety.
Is this supplement suitable for children?
This supplement is formulated for adults aged 18 and above. For children or teenagers, we recommend consulting a healthcare provider for the appropriate dosage and formulation.
Unlock the benefits of Multivitamin today!
Highly absorbable, correctly dosed vitamin, mineral, adaptogenic mushroom and botanical formula to support your overall health and wellbeing.
Supports Energy, Mental Clarity and Overall Wellbeing
Only the highest quality vitamins, minerals, botanical extracts and adaptogens
